modern classics for the modern woman
ABOUT THE BRAND
STYL Wardrobe creates modern classics for the modern woman. We are a female-founded brand who focus on sustainable luxury that bring you joy with every wear.
Thoughtful drops, limited pieces, small quantities-we aren’t defined by seasons or collections. We want to help you curate a wardrobe of seasonless styles by releasing pieces naturally throughout the year, that you can wear all year round.
We would love for you to discover more about the STYL Wardrobe world, and learn about our sustainability practices, explore our brand values and read about what moves us on the Journal.
a story on dreaming big
OUR FOUNDER
STYL Wardrobe was founded by Eleni, whose love of fashion started young. After interning at fashion publications Vogue Australia and Grazia, Eleni's quick found love for the industry took her to London to study at Condé Nast College of Fashion and Design.
This led Eleni to launch STYL Wardrobe in 2021. Eleni was inspired by her grandparents, who upon moving to Australia from Greece, started their own clothing manufacturing business. Eleni has grown up with stories of her grandparents designing and producing clothing for some of Australia's best brands. Their knowledge of garment construction has been instrumental in starting her own brand, tapping into years of craftsmanship to develop beautiful designs.
Eleni’s journey is why community is so important to our brand. She experienced first-hand how to accomplish those scary-but-exciting dreams and wants to build a community that inspires other women on their own journey.
LEFT IMAGE: ELENI KALLAS | RIGHT IMAGE: ELENI'S NANA AT THEIR FIRST TAILOR SHOP | BOTTOM IMAGE: ELENI'S 1ST BIRTHDAY AT HER GRANDPARENT'S CLOTHING FACTORY.