The city that never sleeps, New York City.

New York sparked our big picture thinking. Our visits inspired us to dream big, and it showed us that those dreams are in our reach with grit, hard work and relentless passion.

From streaming the shows at New York Fashion Week at all hours of the night in our teens, to attending New York Fashion Week in the flesh in our early 20s, it has been a constant source of inspiration.

Release 01 was inspired by NYC. You will notice that each piece is named after an iconic street or part of the city. There is an energy that can’t be described but only felt when you are there. It is fast paced, bustling and intense, yet there is also a sense of ease, an effortless cool. 

This effortless cool is something we wanted to channel in each piece so you can get a little bit of that New York energy when wearing STYL Wardrobe. And hopefully that energy will help you experience your dreams being realised.

What sparked your big picture thinking? We'd love to know in the comments below, or write to us here.